LAUREN HORNER
Creative Director
Hands-on creative lead with a passion for creating unique and intuitive brand experiences

Lauren brings 15+ years of international experience working in the creative industry across London, Shanghai, and Singapore. Her expertise lies in brand and experience design projects for physical spaces; including:

• Brand strategy and identity design
• Customer and employee experience service design
• Environmental graphics and visual communications
• Wayfinding & signage systems

Lauren’s exposure to a diverse range and scale of projects in hospitality, retail, workplace, and lifestyle sectors around the globe has equipped her with strong cross-cultural understanding; she is able to effectively bridge Western and Asian business styles. From ideation to realisation, Lauren is a creative lead who designs unique and intuitive brand experiences.

SELECTED EXPERIENCE

Hospitality | Institutional | Commercial | Retail
Frasers Property HQ - Singapore | Two24 Bunda St, Queensland Investment Corporation (QIC) Coworking Space - Canberra, Australia | Standard Chartered Bank - Singapore | Asian Development Bank (ADB) HQ - Manila, Philippines | thebridge, CapitaLand Coworking Space - Shanghai, and Hangzhou, China | Bridge+, CapitaLand Coworking Space - Shanghai, Chongqing and Dalian, China | Ascendas Plaza, CapitaLand - Shanghai, China | Market 686, CapitaLand Retail Destination - Shanghai, China | Wuhan Tian Di, Shui On Land Mall - Wuhan, China | Goldwind, Renewable Energy Showroom - Beijing, China | Shanghai History Museum - China | Catapult Learning Centre - Singapore | Chevron HQ - Perth, Australia | Pearl River Business School - Guangzhou, China | Haus, Mercedes-Benz Arena - Shanghai, China | PitStop Gym - Shanghai, China | Evergreen Café - Shanghai, China | Hunter Gatherer, Restaurant & Retail - Shanghai, China | Stone Fresh, Frozen Yogurt Stores - Shanghai, China | Nike - Shanghai, China

NOTEWORTHY COLLABORATORS & CLIENTS

Club Intercontinental, IHG Hotels & Resorts| HUALUXE Hotels & Resorts| Nike | Ascendas Singbridge (CapitaLand), | Asian Development Bank (ADB) | Frasers Property | Standard Chartered Bank | Queensland Investment Corporation (QIC), | Pizza Express | Fonterra

STEVEN CARTER
Project Director

Steven graduated from Ravensbourne with a BA (Hons) Degree in Visual Communication, and began his career in London with reputable international firm CDT Design. Over a 4-year period, he worked with numerous forward-thinking clients on stand-out projects ncluding the English national Opera (ENO), the Royal Post Office and the London Chamber Orchestra (LCO).

He has over 30 years experience in the industry, 20 years in Singapore, and over 17 years of specialist signage expertise championing successful way finding strategy.

Steven has been based in Asia Pacific since 1992, forging client relationships working across a host of hospitality, retail, institutional, residential and mixed-use developments and environments. He has managed and directed in ten countries, lived in four, and has two Silver British D&AD awards to his name.

MARUT SAISOMBUT
Design Director

Marut holds a Master’s Degree in New Media Design and a Bachelor’s Degree in Communication Design. He has worked for many leading global advertising agencies where his primary focus was in print materials and marketing campaigns for commercial products. Marut then moved into international design firms to work on large-scale Environmental Graphics, Signage and Wayfinding projects. With over 15 years of experience, Marut leads the HBA Graphics team in Bangkok and oversees all aspect of design and management of projects.

JEFFREY LIU
Project Director

Jeffrey Liu has over 10 year experiences in the Wayfinding and Signage Design industry. Throughout his career he has successfully managed and delivered many projects around South East Asia, Mainland China and UAE specialising in managing large-scale signage and wayfinding projects.

Through strong leadership, Jeffrey provides strategic design and technical direction as well as guidance to his project teams – ensuring projects come together on time whilst providing the most innovative and intelligent design solutions.

BELLA QIN
Design Director

Bella comes to HBA Graphics Shanghai with several years experience in design development, project planning and implementation within the commercial, residential, and hospitality sectors. She has a diverse design background in environmental graphic design, visual arts, signage & wayfinding as well as interior design.

In recent years, Bella has focused more on environmental graphics and supporting collateral design for hotels, capturing their brand spirit and their local culture. Her welcoming demeanour and strong understanding of both three-dimensional spaces and two-dimensional graphics make her an asset to guide design and project teams.