MEET OUR TEAM
Creative Director, Asia
Brenda graduated with a BA Degree (Hons) in Visual Communications from Northern Illinois University. She has more than 24 years international experience in the USA, China, Southeast Asia, India and Middle East designing, directing and developing projects in regards to signage & wayfinding systems, masterplan and implementation guidelines, environmental graphic design, nomenclature, branding, identity development and package design (FMCG).
Brenda excels in driving project collaboration between disciplines and specialises in spacial strategy, analysis and building brand experiences from print collateral and branded products to the built environment. She is highly skilled in making a project come together and leading her teams to achieve project goals efficiently and effectively.
Project Director, Asia
Steven graduated from Ravensbourne with a BA (Hons) Degree in Visual Communication, and began his career in London. He has over 30 years’ experience in the design industry, 20 years in Singapore, and over 16 years of specialist signage expertise championing successful wayfinding strategy. Steven has been based in Asia Pacific since 1992, forging client relationships working across a host of hospitality, retail, institutional, residential and mix use developments and environments. He has managed and directed in eight countries, lived in four, and is the proud owner of two Silver British D&AD awards.
Graphics Director, Bangkok
Marut is a dual master’s degree holder from New Media Design in the US and Bachelor of Communication Design in Thailand. With over 18 years’ experience and a diverse design and cultural background, Marut has worked with leading global agencies creating print and marketing campaigns for commercial products as well as large-scale environmental graphics / signage & wayfinding design. Marut excels in leading his team and projects to great success by ensuring all aspects of the project design achieve the highest aesthetic and functional standards.
THENG THENG SOO
Theng Theng holds a Masters of Architecture degree from the National University of Singapore. Upon graduation, she worked in architecture firms in New York and Shanghai, during which she was involved in projects ranging from master-planning of business school and cultural parks, to interior design of residence, retail and office.
Theng Theng strives to bring a different angle of design perspective to HBA Graphics and to share her design experience with other designers and disciplines. Theng Theng has an unparalleled expertise when it comes to form, function and design aesthetics. Her dedication and professionalism to projects and client interaction ensures excellence in oversight and design direction.
Bella is an industrial design graduate with 8 years experience in design development, project planning and implementation within the commercial, residential, and hospitality sectors. She has a diverse design background creating environmental graphic design, signage & wayfinding and brand integrated solutions.
In recent years, Bella has focused more on environmental graphics and supporting visuals that capture the brand spirit and local culture of a project. Her strong understanding of both 3D spaces and brand language make her especially attuned to the project vision. Bella’s professional demeanour and client experience make her an invaluable asset to project oversight and direction.
Having graduated with a first class honours degree from Royal Mebourne Institute of Technology (RMIT), Aliah embarked on her creative career as a leading strategic brand and identity consultant. She conceptualises, develops and oversees the strategic branding process for clients to ensure that a solid foundation is laid down, upon which to build durable, award winning brands and design solutions. At HBA, she cherishes the opportunity to showcase her talent and to impart her creative knowledge to fresh designers. Aliah is constantly open to new ideas, inspiration and people.
Nazrin graduated from Nanyang Academy of Fine Arts in 2004 and began his design career in the print industry prior to widening his skill set into signage and wayfinding. Early in his career, Nazrin quickly learned he had a natural affinity for analysis and understanding technical aspects of design from a 3D perspective. His combined technical knowledge and design expertise has given him opportunities to develop iconic residential and mixed used projects in Singapore, as well as hotel, resorts and commercial projects throughout Asia. Nazrin’s experience in cross-discipline collaboration and management of diverse project scopes has given him the proficiency to lead his teammates and projects to great success.
CHAWAPORN (KATE) KITIMAHASAK
Kate holds a Bachelor of Arts in jewelry design from Silpakorn University in Bangkok. She began her career as a jewelry designer with an international brand, and thereafter she decided to follow her passion as a graphic designer at 5 star, branded hotel, where she was responsible for the printed materials for hospitality, retail, residential as well as branding for projects around the globe. After that she relocated to New York working as an illustrator for couple years and then returned to Bangkok prior joining HBA Graphics. Kate is a multi-talented designer and always brings her own innovative style to each project whilst pushing the boundaries to remain at the leading edge.
SRITANAKORN (TUI) INTASRI
Sritanakorn (Tui) is a talented and versatile designer whose trained in product design from the prestigious Silpakorn University in Bangkok. With his 3 dimensional thinking and completed commercial and leisure projects throughout China and Middle East has honed his deepened knowledge in wayfinding signage and graphic design. Tui has an amazing grasp of taking client brief and turning it into an unique concept and delivering it all the way through the final design regardless of its size.